Design Metrics

Design can move the needle.  It can drive sales, retain customers and impact referrals. To prove that design is driving business, you need specific, targeted data.  We often test conversions by A/B testing two different layouts or copy variations.  But, there is another layer to these metrics – the emotional resonance of design.  Aesthetics can …

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DRY Design Documentation

(Reprinted from Ian’s blog at Pivotal Labs.) I believe it was in a conversation with Janice Fraser that I first started talking about DRY Documentation. It was certainly she (among others) who goaded me into actually writing this blog post. So I’m taking a moment on my WiFi-free (and generally amenity-free) United Airlines flight to SXSW …

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Behavioral Interviewing for Awesome Teams

One of the best ways I’ve found to create high-functioning teams is to interview well. (The other is to create a company & culture that great people voraciously want to join, so that when you find someone terrific, they say “yes.”) There are four things I want to know about a candidate before I make …

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Super-sizing the Design Studio

Salesforce.com has been practicing Agile for several years now and we’ve had a lot of success making user experience a critical part our process. When we take a step back and look at the teams that are most successful, from a design perspective, there are a few attributes that stand out: They start with a …

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